L’Oreal Americas and Avery Dennison are collaborating to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle. The collaboration has already produced a comprehensive Avery Dennison Greenprint assessment showing how thinner label materials can reduce environmental impacts. Avery Dennison Greenprint, a screening lifecycle tool launched in 2010, is the first of its kind in the label industry.
When L’Oreal announced its strategy to meet tomorrow’s sustainability challenges, Sharing Beauty with All, the company committed to a number of sustainability targets, including the continued improvement of its packaging’s environmental profile. In doing so, L’Oreal is considering packaging in the most comprehensive way possible, including labels and their precise environmental impact. According to L’Oreal, the Avery Dennison Greenprint method allows them to look at impact of its label materials, including the raw material extraction, manufacturing, and ultimately the label’s end-of-life. This approach is able to identify where the biggest environmental impacts lie and to devise strategies on how best to mitigate these impacts.
This method guided L’Oreal in its decision to transition the labels for some of its leading products to Avery Dennison’s Global MDO substrate, which is designed to lead to significant reductions in greenhouse gas emissions, water consumption and waste generated in disposal.