WWF’s Check-your-paper (CYP) tool is a public database for pulp and paper products with high environmental standards. The CYP method focuses on a limited number of environmental parameters including how well forests supplying fibre are managed, use of recycled fibre, fossil CO2 emissions, waste going to landfills and water pollution from mills. UPM has been part of CYP since the very beginning and one of the first companies to rate papers in the tool. The used method is simple but not simplistic and has been developed and fine-tuned by WWF since 2007, in cooperation with scientists, paper buyers, producers and non-governmental organisations (NGOs).
Today, UPM has 23 paper product groups rated in the CYP tool. All of them are third-party verified. The results vary from good to excellent, the majority being very good or excellent.