A winning commercial strategy for Industrie Celtex in the Middle East

During the prize-awarding ceremony held in Dubal on 6^th May, the export manager of Industrie Celtex Daniele Moroni received the Valuable Support prize. With this award in the «Value and long-lasting partnership», the Dubai-based distributor of professional cleaning products for the entire Middle-East area Dhofar awarded a prize to Industrie Celtex as the oldest trading partner. The Italian multinational company namely stood out for its trade strategy, investments in training and development and the success obtained among its Middle East customers. Industrie Celtex is a paper group active on the international professional market and working on the development of new technologies and patents, quality tissue products, fabric-non-fabric and food papers, which has stood out for its efficiency and competence. The recent merger with Infibra completed the integral supply chain and contributed to add major synergies, thereby diversifying the business. Operational efficiency and an increased industrial and commercial effectiveness have contributed to strengthen the company’s position in the project of entering foreign markets. The whole operation has involved 450 people, including workers, office workers, managers and nine production plants.