Lucart has signed a binding agreement to acquire a controlling stake in Cartindustria Eurocarta Srl, one of Europe’s leading independent tissue converters for the Away From Home (AFH) market. The move marks a strategic step in Lucart’s growth strategy, aimed at strengthening its presence in key European markets and consolidating leadership in the AFH channel.
The integration with Cartindustria Eurocarta, which brings over 30 years of experience and reported revenues of €78.5 million in 2024, will enable significant industrial and logistical synergies, supported by the proximity of production facilities in Porcari.
CEO Francesco Pasquini commented: «Cartindustria Eurocarta is the perfect partner to continue our growth strategy in the AFH channel. Their production flexibility and customer focus complement our value proposition, allowing us to better meet the needs of the European professional market. This acquisition strengthens our leadership in Italy and our position as the second-largest European producer of professional tissue products.»
The partnership is grounded in shared values of quality, people, and sustainability. Combining expertise from both companies will enhance their ability to respond to market demands while promoting an industrial model focused on innovation and sustainable growth.