ICMA is showcasing its WABI-SABI collection at Luxe Pack Paris 2025 (July 1-2). This collection blends Japanese philosophy with Italian craftsmanship to redefine sustainable packaging aesthetics.
Inspired by the concepts of WABI (beauty in simplicity and calm) and SABI (the charm of time-worn objects), WABI-SABI transforms the natural irregularities of recycled paper into distinctive elements of authentic beauty. The collection uses 100% FSC Recycled Credit certified papers enhanced by ICMA’s traditional embossing technique that colors and textures the surface in one step with minimal pigment.
Developed within ICMA 2030 Lab, the collection highlights the company’s commitment to sustainable innovation by creating refined, recyclable papers that combine design, functionality, and environmental responsibility. WABI-SABI marks a step forward in replacing pure cellulose with fully sustainable materials.