DS Smith, a global provider of sustainable packaging solutions, announces its second consecutive five-year exclusive corrugated packaging supply agreement in Europe with Mondelēz International, one of the world’s largest snacking companies with iconic local and international brands such as Oreo, LU, TUC and Belvita crackers, 7Days baked goods, Cadbury Dairy Milk, Milka, Cote d’Or and Toblerone chocolates, and Philadelphia cream cheese.
The agreement provides for an exclusive partnership and is an extension of existing services with commitment to new projects. The agreement builds on an already consolidated relationship that the international snacks leader and DS Smith have established over the last ten years.
The value of collaboration and co-creation as a business practice is highly valued by both Mondelez and DS Smith and is embodied in the spirit of the partnership between the two companies. The cooperation will enable the companies to further develop their research and development programs and provide tailor-made sustainable packaging solutions, with an innovation program and a stability roadmap jointly.
Both companies take an approach based on quality, supply chain efficiency and productivity initiatives. A shared goal is to ensure that supply chains remain resilient, helping to keep products on shelves regardless of unpredictable market conditions.
New sustainable fibre-based packaging solutions will be implemented in European markets and both companies will work closely to reduce the use of single-use plastic, collaborating to achieve the goal of net zero emissions by 2050.
DS Smith and Mondelēz will deliver on their promise to create the most sustainable and economically viable packaging solutions over the next five years. This will lead to a reduction in the use of materials and an increase in recyclability in the main product lines.
DS Smith and Mondelēz will continue to use DS Smith’s Circular Design Metrics when co-creating innovative packaging, ensuring that each new solution is evaluated against sustainability metrics such as recyclability, material consumption, longer material usage and products and greater efficiency of supply cycles. DS Smith developed its Circular Design Metrics (CDM) tool based on the Circular Design Principles it defined with the aim of helping companies transition to a more circular economy. It is a pioneering tool that represents an absolute first in the sector and provides a clear indication of the sustainability strengths of a packaging solution and the areas for improvement on which to focus attention.