From refined boxes of tea to perfume packaging and high-fashion shopper bags; from labels that are veritable works of art for artisan beers, fine wines, spirits and gourmet preserves, to premium illustrated catalogues, calendars, art books and branded company accessories. This is the world of Fedrigoni materials, used by the 17 finalists for their designs, who are now gearing up for the final challenge before the Fedrigoni Top Award ceremony in Paris, in June 2021.
Brazil, China, Portugal, Spain, France, Great Britain, Germany, Czech Republic and Italy are the countries selected by a jury of experts for their most interesting and innovative creations. The finalists have reached the last stage of the twelfth edition of Fedrigoni’s international competition, which highlights the best designs using Fedrigoni and Fabriano special papers, and Manter and Ritrama adhesive label materials. Any technique could be used for printing and the entries come from the worlds of packaging, graphics, brand communication and publishing.
The Fedrigoni Top Award showcases ideas that can inspire new perspectives and is an opportunity to celebrate the value of paper in the planning and production of all types of products. Over 1,000 designs, produced between July 2018 and the end of June 2020, were entered. The jury was composed of a panel of well-known international experts in the world of design and communication. It carefully analysed the entries based on originality, expertise and appropriate use of Fedrigoni papers.
For the shortlist of finalists who will compete for the Fedrigoni Top Award 2021 in each of the four competition categories, consult here.
But for the online community of enthusiasts and sector workers who could see the entries on the Fedrigoni competition web page there is already a winner, with “ITsocase” in the packaging category receiving the largest number of online votes. Designed by I’M comunicazione for Teorema Mediterraneo, on Fedrigoni Arena White Smooth 450 g paper, it received 815 “likes” in an almost landslide result (4.7 out of 5). The piece is still visible online as it waits to be exhibited with the other winners. “ITsocase” is a “suitcase” for a sensory trip around Italy. It starts with the colours of Mediterranean landscapes and ceramics from the Amalfi coast, and moves on to the texture of the paper that enhances its brilliance, ending with the flavours of gastronomic products.
In the hope that the pandemic will allow the event to take place, Fedrigoni’s objective is for the winners to be announced in June at a ceremony in Paris, with entries on display in an exhibition. As well as receiving a symbolic trophy, the most interesting designs will feature in a catalogue that will be distributed worldwide. The jury will also assign special recognition in each category to the best piece produced using digital HP Indigo printing technology, who co-sponsor the prize with Fedrigoni.