The French giant Lyreco Group, operating in 42 countries worldwide as office furniture distributor, has appointed Grégory Liénard as new CEO. He succeeds Hervé Milcent, who has led the Group since 2015. Liénard will be in charge of the transformation and diversifying strategy implemented by the company to meet the challenges in the sector. His most recent position at Lyreco, Liénard was innovation manager. With the new appointment at the top management level of the Group, Lyreco aims to jumpstart the business by accelerating innovation and digitalisation in all its branches. The Group has also confirmed that it will benefit from the experience in the area of e-commerce and technology which Mr Liénard has gained by working for twelve years on Asian markets.