Hayat is ready for Russian business expansion


Turkish Hayat, one of the world’s leading producers of hygiene paper products will invest about 1.1 billion US$ in the development of production in the near future.

Of these, a particular attention will be paid for the development of Russian business of the company, which overall output will grow from 140 million to 280 million tons per year. In addition to Russia, the sphere of interests of the company involves the development in the Middle East, Africa and Asia regions, particular, Turkey.

In Russia HAYAT currently operates two 2 plants in Yelabuga with a total production capacity of 140,000 tons per year.  By the end of 2021, the third plant for the production of toilet paper, paper towels and napkins under Papia, Familia and Focus brands, as well as base paper will be opened in Kaluga. In addition, in March 2021, the company announced investments in the construction of a fourth plant in Kaluga. Thus, the production capacity of HAYAT Russia will reach 280,000 tons per year and will account for 50% of the annual consumption of paper hygiene products in Russia.

Investments in Turkey and the world, beyond the pandemic

In an interview with Russian and foreign media, M. Avni Kigili, vice president of Hayat Holding said that «despite all the restrictions, lockdown periods and travel difficulties due to the pandemic, we have successfully realized the first part of our 400 million US$ investments since the beginning of the first quarter of 2020. Our next step will be the investments of 700 million US$, in the development of production in different countries of the world».

According to the company, it currently continues the expansion of capacities for production of nonwoven products in Egypt and paper products in Algeria. As regards Russia, as part of the company’s plans Russia aims at becoming a leader in the local market of paper products in years to come.