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Mohawk and UPM Raflatac partner for sustainable pressure sensitive labelling solutions

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Mohawk Fine Papers and  UPM Raflatac have started a strategic partnership to offer sustainable roll-fed pressure sensitive labelling solutions made with Mohawk Renewal Hemp and Straw paper face stocks.
Mohawk Fine Papers, North America’s largest privately owned manufacturer of fine papers, envelopes, and specialty materials for printing, recently unveiled a groundbreaking portfolio of papers made from rapidly renewable, sustainable fibers.
«Our partnership with UPM Raflatac makes it easier than ever for printers and brands to reach beyond their label and packaging sustainability targets,» said Melissa Stevens, Mohawk Chief Revenue Officer.
Through this partnership, UPM Raflatac is introducing pressure sensitive label products constructed from Mohawk Renewal Straw (30% Straw + 70% Post-Consumer Waste) and Mohawk Renewal Hemp (30% Hemp + 70% Post-Consumer Waste). These face stocks are already available for wine, spirits and craft beverage end uses and can also be custom tailored with a broad range of adhesives and liners for food and retail uses.
As part of the UPM Raflatac SmartChoice™ portfolio, these products will enable companies to use renewable materials and post-consumer waste in label applications.
«At UPM Raflatac we say that ‘labels matter’ because they are a key piece in a brand’s ability to enable a circular economy with their packaging materials,» said Lee Green, Segment Manager, Wine, Spirits, Craft Beverage, Americas at UPM Raflatac. The new line of Mohawk Renewal labelling materials enables brands to express their uniqueness while keeping true to their sustainability goals. UPM Raflatac will continue creating new SmartChoice products that help its clients reach beyond their targets to reduce, recycle and renew.