Burak Sahbaz, who is currently leading marketing at Avery Dennison Label and Packaging, has been appointed VP Sales. He succeeds Noel Kasmi, who is now VP Marketing. «These appointments reflect our determination to leverage learnings and insights cross-functionally so we can accelerate the development of new innovations and sustainable solutions for our customers. The broad and in-depth experience Burak and Noel have gained across many segments makes them well-positioned to help realize our ambitious goals over the strategic horizon» says Hassan Rmaile, VP&GM for Label and Graphic Materials EMENA. Burak Sahbaz will use his extensive experience in sales and marketing at Avery Dennison to continue pushing the next levels of customer centricity. «Innovative, sustainable and intelligent solutions represent the way forward» says Sahbaz. «The pace of change in packaging technologies is speeding up. We have both the understanding of customer needs and the range of innovations needed to meet their requirements and challenges successfully, and to help them grow profitably». Noel Kasmi will be driving the overall marketing strategy, accelerating and developing sustainability and long-term innovation for the future of packaging with a focus on moving the company’s ecosystem initiative forward.