The «Ashland Advantage» at Tissue World 2013


As the world’s largest supplier of creping and release technology to the tissue industry, Ashland provides integrated solutions that are designed and formulated to help global tissue makers meet consumer demands for softer, stronger and more absorbent products. From specialty chemicals that improve the tissue-making operation to unmatched hands-on expertise, it is this «Ashland Advantage» that is helping tissue makers around the world resolve specific production and quality issues, and create tissue products that meet their specific needs. «One product or approach does not apply to all situations», said Todd Sarraf, global marketing director, Tissue and Towel, Ashland Water Technologies. «Through our continuing investment in research and development in crepe technology, we can offer innovative solutions to help their businesses grow. These include a new series of crepe packages for light dry crepe (LDC) and structured sheet assets. In addition, we can help them minimize risk through the use of our exclusive predictive and modeling tools and superior application knowledge. This combination of technology and expertise creates the Ashland Advantage for delivering clear, demonstrable benefits to our tissue customers».

Visit Ashland at Tissue World 2013 in Barcelona, Spain, from March 18-21 (stand C250).