Carton Group a German company in the packaging industry owned by the investment firm Waterland, signed an agreement to acquire London-based Wrapology, continuing the group’s strategic growth path.
Wrapology is a pioneer in customized, sustainable and outstanding luxury packaging. Known for its keen sense for brands, the company is characterized by exceptional packaging design and the use of high-quality materials. Wrapology has a distinctive customer portfolio including high-profile, international and emerging brands.
The acquisition of the British innovator is another important step for the Carton Group. In doing so, the company will set new standards for demanding brands.
The sibling-run company Wrapology will become a direct subsidiary of the Carton Group. Financial details of the transaction will not be disclosed. The deal is expected to close in the near future.
«Wrapology brings an impressive wealth of experience in brand building, design, and the use of a wide range of materials» explained Andrea Wildies, Ceo of Carton Group. With this acquisition, we are opening an exciting new chapter in our mission to provide packaging solutions that not only surpass the functional requirements and expectations of our customers but also spark a strong emotional and promotional response from end consumers. We are very excited about collaborating with the talented team at Wrapology and further expanding our expertise and innovative capabilities».
«This acquisition is the ideal next step in our success story» said Annika Bosanquet, outgoing Ceo and co-founder of Wrapology. It allows us to bring our strategic brand management, our high level of design and material expertise as well as decades of experience in complex logistics to the group. I am pleased that Wrapology has found its home in the Carton Group, who are recognised as a premium manufacturer of packaging solutions and experienced guardian of a growing international business portfolio. Thank you to the senior teams at Wrapology and Waterland who have made the transaction happen, but no bigger gratitude can go to those than the Wrapology team, which consistently delivers the Wrapology values every day with a genuine passion for packaging and for our clients».
«Our market environment is characterized by expanding networks. Scale growth, geographical diversification and portfolio expansion are therefore crucial. With the Carton Group and Waterland, we can scale and further expand our business model. Carton Group’s broad customer base and expertise amplify our capabilities as we expand our foundation. As part of the Carton Group, we are ideally positioned to grow in a dynamic market» added Tom Bosanquet, co-founder and Chief Commercial Officer of Wrapology.