There is no market without consumptions and consumptions are not possible in Europe with 25 million of unemployed. This is the framework that Marco Mensink describes about challenges in european industry. And about Italy he states that, as regards at the transposition of european legislation, our country is in a good position. The paper industry in Italy, in this framework, has good prospectives. The sector’s indicators are positive in Europe and the decline of graphics paper will be offset by the packaging, whereas the tissue paper will hold its position.