Miac 21st edition will be on 15, 16, 17 October 2014

Record attendance at the 20th edition of Miac


Last October, Miac, the International Exhibition for the Paper Industry, celebrated its 20th edition, achieving a record attendance and strengthening its role as one of the major international exhibitions of machinery and equipment for the paper industry. This event, not to be missed and aimed at updating paper mill and converter technicians, takes place every year in Lucca at the heart of the Paper District.

Having reached its 20th edition, once again, Miac recorded a full house in the exhibition halls of the trade fair centre in Lucca. The event, established in 1994, has seen a steady rise in the number of exhibitors and visitors over the years and has become an international show with visitors from all over the world, especially from Western and Eastern Europe, Russia, Arab countries and North Africa.

This can be seen in the numbers recorded at the end of the 3-day event: with 270 exhibitors attending (130 direct exhibitors + 140 represented companies), the 2013 edition achieved a record attendance from Italy and abroad. In fact, Miac recorded over 4,100 visitors from 57 different countries and, including all those attending on the days following the initial recorded data, the number totalled over 5,200 visitors. Even more significant is that the leading role this international event plays for the machinery and equipment for the paper industry sector can be seen in the figures regarding the attendance of foreigners: 30% of visitors from abroad.

«In this difficult economic climate, we have further confirmation that Miac is an increasingly international event acknowledged worldwide,» commented Gianmaria Pfeiffer, director of Miac. «We have had visitors from all over the world, with a large number from Eastern Europe, Russia, Turkey and Arab countries, as well as from non-European countries. Miachas therefore showed its internationalization, a path that we began a few years ago and that has brought the expected results. Moreover, the 20th edition of MIAC achieved record attendance: on all three days of the event, the number of visitors recorded exceeded those of the previous 19 editions».

On this important anniversary, the organising company Edinova S.r.l. wanted to renew the furnishings and fittings of the exhibition stands to create a restyled environment at the trade fair, which was appreciated by both exhibitors and visitors. «Despite the economic crisis that involves all industrial sectors in different ways – explained Pfeiffer – a more positive atmosphere could be felt in the aisles of Miac. The desire for drive and to emerge from the economic crisis was evident, and it appears that market data show a glimmer of light, even if it is only slight. At the opening ceremony the president of Assocarta, Engineer Paolo Culicchi, showed that he was moderately optimistic about the trends in the paper industry in general over the following five years and this gives us hope. The goal for the next edition, scheduled for October 2014 in Lucca, will be to further increase the attendance of foreigners and we will do this using all the means we have available in order to offer exhibitors and participants a business environment that always meets their expectations».