Södra is expanding its presence in North America with the opening of a new sales office near Boston, Massachusetts, alongside a logistics partnership. The investment is part of the company’s growth strategy in the pulp and sawn timber sectors, aiming to strengthen customer relationships, improve responsiveness to market needs and enhance long-term competitiveness.
The new office will oversee sales activities for both business areas, enabling Södra to further develop its position in a market with significant demand for responsibly sourced forest products.
“The United States is an important market with significant growth opportunities. A stronger local presence will allow us to work more closely with customers and develop solutions that create value,” says Martin Chovan, Sales Director at Södra Cell.
According to Henrik Wettergren, VP of Södra International, the investment builds on the company’s established presence in North America and creates new opportunities to grow with both existing and potential customers.